Recommended read for the week: Successfully Doing Business/Marketing In Eastern Europe (Routledge Studies in International Business and the World Economy) [Hardcover].
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.
www.amazon.com/Successfully-Business-Marketing-Routledge-International/dp/0789032724/ref=sr_1_3
